Investors have become more aware of risk in the past few years – both as a result of the global financial crisis and the general economic environment. This emphasis on risk has therefore made obvious the gaps in knowledge and education inherent within the retail investment community. This report illustrates not only what investors think they understand about risk and investing but also aims to uncover what they really know about both subjects.
This study explores the notion of the ‘Quarter Life Crisis’ and provides a view into the worries, needs and desires of South African young adults aged 25 to 35 years old and the implications these factors pose for the financial services industry. In particular financial services marketing – how can groups communicate and how can they best position to align with the notable changes that many within age band are faced with.
The sexes differ greatly in terms of behaviour in a number of situations and none more so than when engaging with financial matters. This study draws a portrait of how women interact with the world of finance; their involvement, the impact of brand, among other things. It will illustrate the drivers behind their financial decision-making and aim to outline what motivates and inhibits them in this regard.